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You don't need a listing to post a good property video. Talking-head videos — just you speaking to camera — are often what bring in the best enquiries, because they show people how you think and why they should trust you with the biggest purchase of their lives. Here are seven formats you can film in a single afternoon. 1. "Answer a question I got this week" Pick a real question from a client or a DM, and answer it in under 60 seconds. Real questions sound natural and other p

For most property agents, 3 to 5 short videos a week is the sweet spot: enough for TikTok and Instagram to learn who your audience is, and few enough that you can keep the quality up. Consistency over a few months matters more than any single viral video. Why consistency beats volume Short-form platforms test each video with a small audience first, then push it further if people watch and engage. Posting regularly gives the algorithm more chances to find your buyers and selle

The first three seconds of a TikTok or Reel decide whether anyone watches the rest. For property agents, that means opening with the most specific, surprising or useful thing about the unit or the market — not your name, not a logo, and not a slow pan of the void deck. Here are five hook formulas we use with agents, with examples you can adapt today. 1. Lead with the number Numbers are concrete and they create an instant "is that good or bad?" reaction. "This 4-room in Punggo

A good short property tour is 60 to 90 seconds, opens on the best feature, and shows each space in 2–4 second shots with on-screen text for the key facts. Treat it like a trailer for the viewing, not a full walk-through. Before you film Declutter and open every curtain. Natural light does more than any filter. Turn on all the lights, including under-cabinet and cove lighting. Clean the lens. Phone lenses get smudged in pockets. Film vertical (9:16) and at 4K if your phone all

If your property videos get views but no enquiries, the problem is usually not the algorithm. It's one of four things: the wrong audience, no clear next step, a profile that doesn't explain what you do, or no follow-up system. All four can be fixed. 1. You're attracting the wrong audience Trending sounds and general "luxury home" content can pull big numbers from people who will never buy in Singapore. Views from the wrong viewers don't turn into leads. Fix: make the topic sp